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Shady Grove Fertility (Jones Institute)

Norfolk, Virginia

Formerly known as Virginia Fertility Associates / SGF Jones Institute

Unverified by clinicWhat does this mean?
★★★★★4.5(268 reviews)Powered by Google

Treatment prices

This clinic directs patients to contact them for current pricing (checked August 24, 2026). Call +1 888-761-1967.

Pricing and insurance details are compiled from public sources and change frequently — confirm directly with the clinic. Full disclaimer

Questions to verify with this clinic

  • Can the clinic provide an itemized treatment estimate, including common exclusions and possible add-on charges?
  • How should reported participation with Carrot and Maven Clinic be verified for this plan and treatment?
  • How do your 2022 reported success rates relate to someone my age and my treatment plan?
How to compare treatment quotesHow to verify fertility benefits

Success rates

2022 CDC/NASS reporting year.

Own eggs, patients under 35
Live births per intended retrieval
Not applicable
Own eggs, patients under 35
Live births per transfer
Not applicable

CDC/NASS percentages use specific denominator definitions and are not an overall clinic score. Outcomes vary by age, diagnosis, embryo source, and treatment plan.

About

The SGF Jones Institute in Norfolk carries on the legacy of one of the Southeast’s oldest and most storied fertility programs, now integrated into Shady Grove Fertility’s national network while retaining its Hampton Roads roots. Serving the Virginia Beach and Norfolk metro area, the center provides the full SGF treatment portfolio — from IVF and donor egg to oncofertility and LGBTQ+ family building — with access to the IVF Advantage discount program for qualifying households.

Services

IVFIUIEgg FreezingDonor EggsDonor SpermGestational CarrierGenetic Testing (PGT-A)Fertility PreservationOncofertilityLGBTQ+ Family BuildingMale FertilityFertility Testing

Appointments & Credentials

Virtual consultations: Available

Programs & Specialties

Surrogacy Program
Donor Egg Program
Donor Sperm Program
Single Parents by Choice

Specialists(6 doctors)

Dr. Nicole Banks, MDDr. Benjamin S. Harris, MDDr. Bailey McAlas, MDDr. Kyle Le, MDDr. Arielle Yeshua, MDDr. Ray Tsai, PHD

Insurance

Employer fertility benefits

CarrotMaven ClinicProgynyOptum (designated SGF Centers of Excellence only)WINFertility - Premier Plan

Financing options

CapexMD financing: 0% interest for 6-month term loans; other loan terms up to 84 monthsFertility Finance monthly plans for egg freezing starting under $200/monthShared Risk 100% Refund Program for eligible IVF/donor-egg and returning egg-freezing patientsMulti-Cycle IVF Discount with at least 40% savings versus traditional pricingShared Help income-based treatment discount of 5% or 15% for eligible patientsMilitary treatment discount of 15% for active/reserve service members and 25% for eligible veteransSGF grant matching up to 25% of the service charge for qualifying 501(c)(3) fertility grants, plus Cade Foundation and other listed grants

Participation does not guarantee coverage for your plan, treatment, physician, or laboratory. Confirm benefits and any prior authorization with the clinic and your insurer. Self-funded employer plans are generally outside state coverage mandates.

Hours of Operation

Monday08:00 - 16:00
Tuesday08:00 - 16:00
Wednesday08:00 - 16:00
Thursday08:00 - 16:00
Friday08:00 - 16:00
SaturdayContact clinic
SundayContact clinic

Contact & Location

Address: 601 Colley Ave, Norfolk, VA, 23507
Phone: +1 888-761-1967
Email: susan.strachan@sgfertility.com
Website: www.shadygrovefertility.com
Open in Google Maps

What stands out

  • The clinic directs patients to contact it for current treatment pricing.

    View details

  • 2022 CDC/NASS success-rate measures are available for this clinic.

    View details

  • Listed services include IVF, IUI, and Egg Freezing.

    View details

  • Virtual consultations are listed as available.

    View details

How this clinic compares in Virginia

View the full area comparison

Missing information does not mean a service is unavailable.

Location type
Full clinic location
Price information
Contact clinic
5 of 21 active locations publish a price.
CDC/NASS data
N/A
11 of 21 active locations have a matched record.
Virtual consultation
Available
14 of 21 active locations document availability.
Other clinic in this areaLocationGoogle reviewsPrice informationCDC live birth rate*Virtual consultation
CCRM Fertility of Virginia Beach
Virginia Beach 4.3 (212)GooglePublished43.1%2022Contact clinic
CCRM Northern Virginia
Vienna 3.7 (249)GooglePublished40.7%2022Available
Genetics & IVF Institute
Fairfax 4.0 (58)GoogleContact clinic43.5%2022Contact clinic
Pinnacle Fertility — Arlington
Arlington 4.1 (107)GooglePublished38.6%2022Contact clinic
Procreate Fertility Center of Virginia
Chesapeake 4.2 (206)GooglePublished30.0%2022Contact clinic
Shady Grove Fertility - Arlington
ArlingtonN/AContact clinicN/AAvailable

* CDC/NASS result shown is live births per intended retrieval using a patient's own eggs for patients under 35. N/A means this specific measure is unavailable. Published prices and consultation availability should be confirmed directly.

Reviews

★★★★★4.5(268 reviews)Powered by Google

Aggregate Google rating; individual review text is not stored.

Sources and review

Last reviewed: August 24, 2026 · How we source data · Suggest a correction

Sources (6)

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Information only, not medical advice. Consult a qualified physician before making treatment decisions. Full disclaimer