Shady Grove Fertility (Jones Institute)
Norfolk, Virginia
Formerly known as Virginia Fertility Associates / SGF Jones Institute
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About
The SGF Jones Institute in Norfolk carries on the legacy of one of the Southeast’s oldest and most storied fertility programs, now integrated into Shady Grove Fertility’s national network while retaining its Hampton Roads roots. Serving the Virginia Beach and Norfolk metro area, the center provides the full SGF treatment portfolio — from IVF and donor egg to oncofertility and LGBTQ+ family building — with access to the IVF Advantage discount program for qualifying households.
Services & Pricing
Contact clinic for current pricing: +1 888-761-1967
Pricing and insurance details are compiled from public sources and change frequently — confirm directly with the clinic. Full disclaimer
Cost factors to verify
A quoted price rarely tells the whole story. Ask the clinic how each of these is handled before comparing prices:
- Diagnosis and testing — workup before treatment starts
- Medications — injectables and pharmacy costs
- Monitoring — cycle bloodwork, ultrasounds, and visits
- Lab and anesthesia — embryology lab work, retrieval, and outside lab fees
- Embryo testing — genetic testing (PGT) when used
- Donor services — donor eggs, sperm, or gestational carrier coordination
- Insurance plan design — coverage, network rules, and benefit limits
- Financing — payment plans, multi-cycle packages, and refund programs
Questions to ask this clinic
- Which services happen at this location, and which require travel to another lab or partner site?
- Which fees are included in the quoted cycle price, and which are billed separately?
- How should patients verify insurance benefits before starting treatment?
Programs & Specialties
Insurance
Shady Grove Fertility network clinic. Accepts most insurances. Offers IVF Advantage affordability program for VA residents. Insurance acceptance is self-reported by the clinic and changes frequently. Fertility benefits also vary by individual employer plan, and self-funded plans may opt out of state mandates. Always verify coverage directly with the clinic and your insurer before starting treatment.
Source pageReviews
★★★★★4.5(268 reviews)Powered by GoogleAggregate Google rating only. Individual review text is not retained in the durable US dataset.
Specialists(6 doctors)
CDC/NASS Treatment Data
2022 CDC/NASS reporting year with 3 total ART cycles.
CDC/NASS percentages use specific denominator definitions and are not an overall clinic score. Outcomes vary by age, diagnosis, embryo source, and treatment plan.
View CDC/NASS source datasetHours of Operation
Contact & Location
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Information only, not medical advice. Consult a qualified physician before making treatment decisions. Full disclaimer